Olympic athletes and heroism in advertising: Gendered concepts of valor?

Journalism and Mass Communication Quaterly

Volumn 79, Issue 2, 2002, Pages 374-393

  Goodman, J Robyn ^a   Duke, Lisa L ^a   Sutherland, John ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING;

EID: 0036592621     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769900207900208     Document Type: Article

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