Repositioning research: A new MR language model

International Journal of Market Research

Volumn 44, Issue 2, 2002, Pages 163-192

  Valentine, Virginia ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036479186     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530204400204     Document Type: Conference Paper

References (16)

1. Questionnaire section
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3. Seeing is believing. Consumers do not live in reports and charts so why is consumer insight so often presented that way?
4. The death of marketing: What now for market research?
5. Semiotics: A window into competitive advertising
6. The dark side of the onion: Rethinking the meanings of rational and emotional response
7. Future tense
8. Brains and brands - Rethinking the consumer in the light of scientific fact
9. The 21st century consumer, a new model of thinking
10. Cyberspace - From order to chaos and back
11. The global nomad experience, living in liminality