Aligning web information policy with strategic organizational goals: Preliminary case study findings

IEEE International Professional Communication Conference

Volumn , Issue , 2002, Pages 360-363

  Krug, Mary Ann ^a   Haselkorn, Mark P ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Branding; Strategic management of information; Web information policy

Indexed keywords

GRAPHIC METHODS; INFORMATION MANAGEMENT; MULTIMEDIA SYSTEMS; USABILITY ENGINEERING; WEBSITES;

STRATEGIC MANAGEMENT;

INFORMATION TECHNOLOGY;

EID: 0036444948     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)