Strategic positioning of the Web in a multichannel market approach

Internet Research

Volumn 12, Issue 4, 2002, Pages 339-347

  Simons, Luuk P A ^a,b   Steinfield, Charles ^c   Bouwman, Harry ^a  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b KPN RESEARCH   (Netherlands)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Internet; Marketing; Marketing channels

Indexed keywords

EID: 0036386042     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240210442484     Document Type: Article

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