Why do manufacturers issue coupons? An empirical analysis of breakfast cereals

RAND Journal of Economics

Volumn 33, Issue 2, 2002, Pages 319-339

  Nevo, Aviv ^a   Wolfram, Catherine ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036340823     PISSN: 07416261     EISSN: None     Source Type: Journal    
DOI: 10.2307/3087436     Document Type: Review

References (43)

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32. Entry deterrence in the ready-to-eat breakfast cereal industry
33. Coupons and private labels: A cross-category analysis of grocery products
34. Price discrimination and retail configuration
35. The timing of sales
36. The advertising exposure effect of free standing inserts
37. Supporting a higher shelf price through coupon distributions