Extending dichotomous choice contingent valuation methods topre-test-market evaluation: The case of a cable television service

Applied Economics Letters

Volumn 9, Issue 5, 2002, Pages 315-318

  Yoo, Seung Hoon ^a  

^a Hoseo University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION; CONTINGENT VALUATION; MARKET CONDITIONS; MEDIA INDUSTRY; METHODOLOGY;

EID: 0036250658     PISSN: 13504851     EISSN: None     Source Type: Journal    
DOI: 10.1080/13504850110070005     Document Type: Article

References (7)

1. Estimating willingness to pay from survey data: An alternative pre-test-market evaluation procedure
2. Statistical efficiency of double-bounded dichotomous choice contingent valuation
3. On approximating the statistical properties of elasticities
4. Making a cost-effective storage server for broadcasting digital video services