In pursuit of obnoxiously devoted customers

Business Horizons

Volumn 45, Issue 2, 2002, Pages 13-16

  Bell, Chip R ^a,b  

^a Performance Research Associates   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036187023     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(02)00182-9     Document Type: Article

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