A multimethod approach for creating new business models: The general motors OnStar project

Interfaces

Volumn 32, Issue 1, 2002, Pages 20-34

  Barabba, Vince ^a   Huber, Chet ^a   Cooke, Fred ^a   Pudar, Nick ^a   Smith, Jim ^a   Paich, Mark ^a  

^a GENERAL MOTORS CORPORATION   (United States)

Author keywords

Industries: communications; Transportation: automotive

Indexed keywords

EID: 0036057548     PISSN: 00922102     EISSN: None     Source Type: Journal    
DOI: 10.1287/inte.32.1.20.18     Document Type: Article

References (10)

1. Modeling the evolution of markets with indirect network externalities: An application to digital television
2. Order of market entry: Established empirical generalizations, emerging empirical generalizations and future research
3. Diffusion of new products: Empirical generalizations and managerial uses
4. Can GM finally deliver the product?
5. Empirical generalizations in the modeling of consumer choice
6. Market share and distribution: A generalization, a speculation, and some implications
7. A meta-analysis of applications of diffusion models