The U.S. infant formula industry: Is direct-to-consumer advertising unethical or inevitable?

Health Marketing Quarterly

Volumn 19, Issue 3, 2002, Pages 39-55

  Cutler, Bob D ^a   Wright, Robert F ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b Oregon   (United States)

Author keywords

Breast feeding; Direct to consumer advertising; Ethical promotion; Infant formula; Managed care; WIC

Indexed keywords

ADVERTIZING; ARTICLE; BABY FOOD; CONSUMER; DECISION MAKING; ECONOMICS; ETHICS; FOOD INDUSTRY; HUMAN; INFANT; METHODOLOGY; STANDARD; UNITED STATES;

ADVERTISING; CONSUMER PARTICIPATION; DECISION MAKING; ETHICS; FOOD INDUSTRY; HUMANS; INFANT; INFANT FOOD; UNITED STATES;

EID: 0036052484     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v19n03_04     Document Type: Article

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