Introductory comments: Direct-to-consumer prescription drug advertising - Evaluating regulatory policy in the United States and New Zealand

Journal of Public Policy and Marketing

Volumn 21, Issue 2, 2002, Pages 172-173

  Cohen, Joel B ^a  

^a UNIVERSITY OF FLORIDA   (United States)

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EID: 0036027203     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.2.172.17581     Document Type: Editorial

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