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Volumn 78, Issue 3, 2001, Pages 533-554

Accidentally informed: Incidental news exposure on the world wide web

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0035649316     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769900107800309     Document Type: Article
Times cited : (267)

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    • Given that the Internet and the World Wide Web a re not entirely synonymous, it is important to note that the Pew Center surveys generally asked respondents about things they do when they "go online" (see Appendix for question wording). It is unlikely that many Americans are aware of the differences between using the Internet and the Web, so the Pew Center may have used "going online" as a simple umbrella term. Because of popular ambiguity of the terminology, we believe there is an adequate, though not perfect, fit between Web use patterns and the Pew Center measures.
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    • The Pew Center provides a demographic weighting variable with each of its data sets. Such a variable can be useful for descriptive analyses. However, application of the weight to the data dramatically increases the apparent size of each sample, which can seriously affect the significance levels of regression coefficients. Consequently, the weighting factor will not be applied in the analyses reported here.
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    • In the 1996 survey, the news gathering question is the same item described above as online news use.
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    • For nominal-by-interval analyses of this sort, eta is equivalent to a Pearson product moment correlation. Although etas do not carry a significance level, a correlation of this magnitude for a sample of this size would be significant at the .001 level.
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    • The self-report item was the only incidental exposure measure appropriate for these bivariate analyses. Overall online use frequency should be a measure of incidental exposure only after the removal of variance shared with online news seeking. Multivariate tests will wait for the analyses that follow.
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