Gay readers, consumers, and a dominant gay habitus: 25 years of the advocate magazine

Journal of Communication

Volumn 51, Issue 1, 2001, Pages 73-99

  Sender, Katherine ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035635334     PISSN: 00219916     EISSN: None     Source Type: Journal    
DOI: 10.1093/joc/51.1.73     Document Type: Review

References (91)

1. Altman, D. (1982). The homosexualization of America. Boston: Beacon Press.
2. Alwood, E. M. (1996). Straight news: Gays, lesbians and the news media. New York: Columbia University Press.
3. Anderson, S. P. (1981, August 20). New viral cancer stirs gay fears. Advocate, 9, 14.
4. Anthony, S. (1974, October). Sizing up society: Sensuality and sexuality. Lesbian Tide, 3, 34.
5. Applegate, J. (1993, May 3). From videos to greeting cards, gay clout abounds. Washington Post, p. F10.
6. Badgett, M. V. L. (1998). Income inflation: The myth of affluence among gay, lesbian, and bisexual Americans. New York: Policy Institute of the National Gay and Lesbian Task Force and the Institute for Gay and Lesbian Strategic Studies.
7. Baltera, L. (1972, August 28). No gay market yet, admen, gays agree. Advertising Age, 3.
8. Baltera, L. (1975, July 7). Market still in closet over gays as "them and us" attitude lingers. Advertising Age, 2.
9. Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press.
10. Breazeale, K. (1994). In spite of women: Esquire magazine and the construction of the male consumer. Signs, 20(1), 1-22.
11. Bronski, M. (1984). Culture clash: The making of gay sensibility. Boston: South End Press.
12. Bronski, M. (1998). The pleasure principle: Sex, backlash, and the struggle for gay freedom. New York: St. Martin's Press.
13. Brownworth, V. (1993, April). The Advocate's own year of the woman. Deneuve, 3, 27-29.
14. Business Week. (1979, September 3). Gays: A major force in the marketplace, 118.
15. Butler, J. (1997). Merely cultural. Social Text, 52-53(15, 2 & 3), 265-277.
16. Carmody, D. (1994, June 6). Time Inc. shelves a gay magazine. New York Times, pp. D7.
17. Chasin, A. (1997, June). Selling out: The gay/lesbian market and the construction of gender. Sojourner, 14-15.
18. Clark, D. (1993). Commodity lesbianism. In H. Abelove, M. A. Barale, & D. M. Halperin (Eds.), The lesbian and gay studies reader (pp. 186-201). New York: Routledge.
19. Clarke, E. (1999). Queer publicity and the limits of inclusion. Gay and Lesbian Quarterly, 5(1), 84-89.
20. Davis, R. A. (1994, May 30). Marketers game for gay events. Advertising Age, S1, S5.
21. de Grazia, V., & Furlough, E. (1996). The sex of things: Gender and consumption in historical perspective. Berkeley: University of California Press.
22. D'Emilio, J. (1983). Sexual politics, sexual communities: The making of a homosexual minority in the United States, 1940-1970. Chicago: University of Chicago Press.
23. D'Emilio, J. (1995). Capitalism and gay identity. In H. Abelove, M. A. Barale, & D. M. Halperin (Eds.), The lesbian and gay studies reader. New York: Routledge.
24. De Stefano, G. (1985, September 17). Does GQ hate gay men: Or… why the fashion magazine straightened up its act. Advocate, 26, 27, 30, 31.
25. Doty, A. (1993). Making things perfectly queer: Interpreting mass culture. Minneapolis: University of Minnesota Press.
26. Dougherty, P. H. (1976, July 13). Homosexual magazines in bids. New York Times, pp. 20.
27. Dyer, R. (1983). Seen to be believed: Some problems in the representation of gay people as typical. Studies in Visual Communication, 9(2), 2-19.
28. Echols, A. (1989). Daring to be bad: Radical feminism in America, 1967-1975. Minneapolis: University of Minnesota Press.
29. Ehrenreich, B. (1983). The hearts of men: American dreams and the flight from commitment. (1st ed.). Garden City, NY: Anchor Press.
30. Ehrenreich, B., & Ehrenreich, J. (1979). The professional-managerial class. In P. Walker (Ed.), Between labor and capital (pp. 5-45). Boston: South End Press.
31. Elliott, S. (1990, July 17). Advertisers bypass gay market. USA Today. pp. 1B-2B.
32. Elliott, S. (1992, Sept. 23). A market that's educated, affluent and homosexual. New York Times, p. D27.
33. Epstein, S. (1990). Gay politics, ethnic identity: The limits of social constructionism. In E. Stein (Ed.), Forms of desire: Sexual orientation and the social construction controversy (pp. 239-293). New York: Garland.
34. Fejes, F., & Lennon, R. (in press). Defining the lesbian/gay community? Market research and the lesbian/gay press. Journal of Homosexuality.
35. Fisher, C. (1994, May 30). Local print bumps into national ad walls. Advertising Age, S2).
36. Foltz, K., Raine, G., Wright, L., & Gonzalez, D. L. (1984, November 12). The profit in being gay. Newsweek, 84, 89.
37. Foucault, M. (1978). The history of sexuality. New York: Pantheon Books.
38. Frisch, P. G. (1979, November 15). Editorial. Advocate, 5.
39. Gluckman, A., & Reed, B. (1993, November-December). The gay marketing moment: Leaving diversity in the dust. Dollars and Sense, 16-19, 34-35.
40. Gluckman, A., & Reed, B. (1997). Homo economics: Capitalism, community, and lesbian and gay life. New York: Routledge.
41. Gray, H. (1995). Watching race: Television and the struggle for "blackness." Minneapolis: University of Minnesota Press.
42. Griffin, M. (1995). Between art and industry: Amateur photography and middlebrow culture. In L. Gross (Ed.), On the margins of artworlds. Boulder, CO: Westview Press.
43. Gross, L. P. (1993). Contested closets: The politics and ethics of outing, Minneapolis: University of Minnesota.
44. Gurley Brown, H. (1963/1983). Sex and the single girl. New York: Avon.
45. Hennessy, R. (1995). Queer visibility and commodity culture. Cultural Critique, Winter, 31-76.
46. Horowitz, B. (1993, Feb. 23). Alternative approach: Finding new ways to appeal to gays, lesbians. Los Angeles Times, pp. B7.
47. Jay, K. (1999). Tales of the lavender menace: A memoir of liberation. New York: Basic Books.
48. Johnson, B. (1992, August 24). Bowing to mainstream, Advocate sex ads end. Advertising Age, 28.
49. Johnson, B. (1993a, January 18). Economics holds back the lesbian ad market. Advertising Age, 34, 37.
50. Johnson, B. (1993b, January 18). The gay quandary. Advertising Age, 29, 35.
51. Johnson, B. (1994, May 30). Far right losing out to $$. Advertising Age, S7.
52. Kennedy, E. L., & Davis, M. D. (1993). Boots of leather, slippers of gold: The history of a lesbian community. New York: Routledge.
53. Kleinfeld, N. R. (1978, August 1). Homosexual periodicals are proliferating. New York Times, pp. D4.
54. Leiss, W., Kline, S., & Jhally, S. (1990). Social communication in advertising: Persons, products and images of well-being. New York: Routledge.
55. Levin, G. (1993, January 18). Mainstream's domino effect. Advertising Age, 30, 32.
56. Lukenbill, G. (1995). Untold millions: Positioning your business for the gay and lesbian consumer revolution. New York: Harper Business.
57. McCracken, E. (1993). Decoding women's magazines: From Mademoiselle to Ms. New York: St. Martin's Press.
58. McRobbie, A. (1991). Feminism and youth culture: From "Jackie" to "Just Seventeen." Boston: Unwin Hyman.
59. Merrett, J. (1988, December 5). A gay look at advertising. Advocate, 42-44.
60. Michaels, D. (1967, September). Happy birthday to us. Los Angeles Advocate, p. 6.
61. Miller, C. (1992, July 20). Mainstream marketers decide time is right to target gays. Marketing News, 8-15.
62. Milloy, C., & Tofani, L. (1979, October 15). 25,000 attend gay rights rally at the monument. Washington Post, pp. A1.
63. Moore, M. T. (1993, April 23). Courting the gay market. USA Today, pp. 1B.
64. Newman, J. (1975, July 2). [Letter to the editor.] Advocate, 38.
65. Nichols, R. (1978, January-February). Should lesbians support the gay movement? Lesbian Tide, 17.
66. Ohmann, R. (1996). Selling culture: Magazines, markets and class at the turn of the century. New York: Verso.
67. Peǹaloza, L. (1996). We're here, we're queer, and we're going shopping! A critical perspective on the accommodation of gays and lesbians in the marketplace. Journal of Homosexuality, 31(1-2), 9-41.
68. Pendleton, J. (1980, October 6). National marketers beginning to recognize gays. Advertising Age, 84.
69. Petrakos, C. (1992, May). Market heats up gay, lesbian press. Quill, 26-27.
70. Radway, J. A. (1984). Reading the romance: Women, patriarchy, and popular literature. Chapel Hill: University of North Carolina Press.
71. Radway, J. A. (1997). A feeling for books: The Book-of-the-Month Club, literary taste, and middle-class desire. Chapel Hill: University of North Carolina Press.
72. Rodkin, D. (1990, September 9). Untapped niche offers marketers brand loyalty. Advertising Age, S2, S6.
73. Rose, T. (1994). Black noise: Rap music and Black culture in contemporary America. Hanover, NH: Wesleyan University Press.
74. Ross, J. (1969, February). The look of seafood. Los Angeles Advocate, 21.
75. Sanderfoot, A. E. (1991, August 15). Where the boys are. Folio's Publishing News, 29.
76. Schulman, S. (1998). Stagestruck: Theater, AIDS, and the marketing of gay America. Durham, NC: Duke University Press.
77. Scott, H. (1998, November 2). Targeting affluent gays: Letter to the editor. Advertising Age, 24.
78. Sedgwick, E. K. (1990). Epistemology of the closet. Berkeley: University of California Press.
79. Slater, D. (1997). Consumer culture and modernity. Cambridge, UK: Polity Press.
80. Stabiner, K. (1982, May 2). Tapping the homosexual market. New York Times Magazine, 34-36, 74-85.
81. Stevens, F. (1991, May-June). The birth of Deneuve. Deneuve, 2.
82. Streitmatter, R. (1995). Unspeakable: The rise of the gay and lesbian press in America. Boston: Faber & Faber.
83. Stewart, T. A. (1991, December 12). Gay in corporate America. Fortune, 42-56.
84. Swisher, K. (1993, April 25). Targeting the gay market. Washington Post, pp. H1, H6.
85. Thornton, S. (1996). Club cultures: Music, media and subcultural capital. Hanover, NH: Wesleyan University Press.
86. Turow, J. (1997). Breaking up America: Advertisers and the new media world. Chicago: University of Chicago Press.
87. Warner, M., & Social Text Collective. (1993). Fear of a queer planet: Queer politics and social theory. Minneapolis: University of Minnesota Press.
88. Waugh, T. (1996). Hard to imagine: Gay male eroticism in photography and film from their beginnings to Stonewall. New York: Columbia University Press.
89. Webster, N. C. (1994, May 30). Playing to gay segments opens doors to marketers. Advertising Age, S6.
90. Weems, R. (1998). Desegregating the dollar: African American consumerism in the twentieth century. New York: New York University Press.
91. Wilke, M. (1997, August 4). Reliable research difficult to gather, analyze. Advertising Age, 11.