-
1
-
-
0033450459
-
Marketing in the network economy
-
Achrol, R.S. and Kotler, P. (1999), "Marketing in the network economy", Journal of Marketing, Vol. 63, Special Issue, pp. 146-63.
-
(1999)
Journal of Marketing
, vol.63
, Issue.SPEC. ISSUE
, pp. 146-163
-
-
Achrol, R.S.1
Kotler, P.2
-
2
-
-
0008988484
-
Why we need service marketing
-
Ferrell, O.C., Brown, S.W. and Lamb, C.W. Jr (Eds), American Marketing Association, Chicago, IL
-
Bateson, J.E.G. (1979), "Why we need service marketing", in Ferrell, O.C., Brown, S.W. and Lamb, C.W. Jr (Eds), Conceptual and Theoretical Developments in Marketing, American Marketing Association, Chicago, IL, pp. 131-46.
-
(1979)
Conceptual and Theoretical Developments in Marketing
, pp. 131-146
-
-
Bateson, J.E.G.1
-
3
-
-
0004166064
-
-
The Dryden Press, Orlando, FL
-
Bateson, J.E.G. (1999), Managing Services Marketing, 3rd ed., The Dryden Press, Orlando, FL.
-
(1999)
Managing Services Marketing, 3rd Ed.
-
-
Bateson, J.E.G.1
-
4
-
-
0004166064
-
-
The Dryden Press, Orlando, FL
-
Bateson, J.E.G. and Hoffman, K.D. (1999), Managing Services Marketing, 4th ed., The Dryden Press, Orlando, FL.
-
(1999)
Managing Services Marketing, 4th Ed.
-
-
Bateson, J.E.G.1
Hoffman, K.D.2
-
5
-
-
0001926055
-
Servicescapes: The impact of physical surroundings on customers and employees
-
Bitner, M.J. (1992), "Servicescapes: the impact of physical surroundings on customers and employees", Journal of Marketing, Vol. 56, April, pp. 57-71.
-
(1992)
Journal of Marketing
, vol.56
, Issue.APRIL
, pp. 57-71
-
-
Bitner, M.J.1
-
6
-
-
84989040433
-
The structure of service firms and their marketing policies
-
Blois, K.J. (1983), "The structure of service firms and their marketing policies", Strategic Marketing Journal, Vol. 4, pp. 251-61.
-
(1983)
Strategic Marketing Journal
, vol.4
, pp. 251-261
-
-
Blois, K.J.1
-
7
-
-
0002821778
-
The service factory
-
Chase, R.B. and Garvin, D.A. (1989), "The service factory", Harvard Business Review, July-August, pp. 61-9.
-
(1989)
Harvard Business Review
, vol.JULY-AUGUST
, pp. 61-69
-
-
Chase, R.B.1
Garvin, D.A.2
-
8
-
-
84954981511
-
An applied service marketing theory
-
Grönroos, C. (1982), "An applied service marketing theory", European Journal of Marketing, Vol. 16, pp. 30-41.
-
(1982)
European Journal of Marketing
, vol.16
, pp. 30-41
-
-
Grönroos, C.1
-
9
-
-
0002830201
-
Innovative marketing strategies and organization structure for service firms
-
Berry, L.L., Shostack, L. and Upah, G.D. (Eds), American Marketing Association, Chicago, IL
-
Grönroos, C. (1983), "Innovative marketing strategies and organization structure for service firms", in Berry, L.L., Shostack, L. and Upah, G.D. (Eds), Emerging Perspectives on Services Marketing, American Marketing Association, Chicago, IL, pp. 145-68.
-
(1983)
Emerging Perspectives on Services Marketing
, pp. 145-168
-
-
Grönroos, C.1
-
10
-
-
0003349475
-
The dramaturgy of service exchange: An analytical framework for services marketing
-
Berry, L.L., Shostack, G.L. and Upah, G.D. (Eds), American Marketing Association, Chicago, IL
-
Grove, S.J. and Fisk, R.P. (1983), "The dramaturgy of service exchange: an analytical framework for services marketing", in Berry, L.L., Shostack, G.L. and Upah, G.D. (Eds), Emerging Perspectives in Services Marketing, American Marketing Association, Chicago, IL, pp. 168-78.
-
(1983)
Emerging Perspectives in Services Marketing
, pp. 168-178
-
-
Grove, S.J.1
Fisk, R.P.2
-
11
-
-
0039707642
-
Dramatizing the service experience: A managerial approach
-
JAI Press, London
-
Grove, S.J., Fisk, R.P. and Bitner, M.J. (1992), "Dramatizing the service experience: a managerial approach", Advances in Services Marketing and Management, Vol. 1, JAI Press, London, pp. 190-209.
-
(1992)
Advances in Services Marketing and Management
, vol.1
, pp. 190-209
-
-
Grove, S.J.1
Fisk, R.P.2
Bitner, M.J.3
-
12
-
-
1842658057
-
The management of change
-
Hershey, P. and Blanchard, K.H. (1980), "The management of change", Training and Development Journal, June, pp. 80-98.
-
(1980)
Training and Development Journal
, vol.JUNE
, pp. 80-98
-
-
Hershey, P.1
Blanchard, K.H.2
-
13
-
-
0001629615
-
Putting the service-profit chain to work
-
Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E. Jr. and Schlesinger, L. (1994), "Putting the service-profit chain to work", Harvard Business Review, March-April, pp. 165-74.
-
(1994)
Harvard Business Review
, vol.MARCH-APRIL
, pp. 165-174
-
-
Heskett, J.L.1
Jones, T.O.2
Loveman, G.W.3
Sasser Jr., W.E.4
Schlesinger, L.5
-
14
-
-
1842708122
-
-
HBS No. 9-496-026, Harvard University, Cambridge, MA
-
Hill, L. (1995), A Note for Analyzing Work Groups, HBS No. 9-496-026, Harvard University, Cambridge, MA.
-
(1995)
A Note for Analyzing Work Groups
-
-
Hill, L.1
-
15
-
-
0001992285
-
Labor productivity in retailing
-
Ingene, C.A. (1982), "Labor productivity in retailing", Journal of Marketing, Vol. 46, Fall, pp. 75-90.
-
(1982)
Journal of Marketing
, vol.46
, Issue.FALL
, pp. 75-90
-
-
Ingene, C.A.1
-
16
-
-
1842809080
-
Services marketing in Europe and the USA
-
Berry, L.L., Shostack, L. and Upah, G.D. (Eds), American Marketing Association, Chicago, IL
-
Langeard, E. (1983), "Services marketing in Europe and the USA", in Berry, L.L., Shostack, L. and Upah, G.D. (Eds), Emerging Perspectives on Services Marketing, American Marketing Association, Chicago, IL, pp. 255-86.
-
(1983)
Emerging Perspectives on Services Marketing
, pp. 255-286
-
-
Langeard, E.1
-
18
-
-
0001228039
-
Organization and customer: Managing design and co-ordination of services
-
Larsson, R. and Bowen, D.E. (1989), "Organization and customer: managing design and co-ordination of services", Academy of Management Review, Vol. 14 No. 2, pp. 213-33.
-
(1989)
Academy of Management Review
, vol.14
, Issue.2
, pp. 213-233
-
-
Larsson, R.1
Bowen, D.E.2
-
19
-
-
0003711260
-
-
Prentice-Hall Inc., Englewood Cliffs, NJ
-
Lovelock, C.H. (1984), Services Marketing, Prentice-Hall Inc., Englewood Cliffs, NJ.
-
(1984)
Services Marketing
-
-
Lovelock, C.H.1
-
20
-
-
0003711260
-
-
Prentice-Hall Inc., Englewood Cliffs, NJ
-
Lovelock, C.H. (1991), Services Marketing, 2nd ed., Prentice-Hall Inc., Englewood Cliffs, NJ.
-
(1991)
Services Marketing, 2nd Ed.
-
-
Lovelock, C.H.1
-
21
-
-
0003711260
-
-
Prentice-Hall Inc., Englewood Cliffs, NJ
-
Lovelock, C.H. (1996), Services Marketing, 3rd ed., Prentice-Hall Inc., Englewood Cliffs, NJ.
-
(1996)
Services Marketing, 3rd Ed.
-
-
Lovelock, C.H.1
-
22
-
-
1842809081
-
Some organizational problems facing marketing
-
American Marketing Association, Chicago, IL
-
Lovelock, C.H., Langeard, E., Bateson, J.E.G. and Eiglier, P. (1981), "Some organizational problems facing marketing", The Services Sector in Marketing of Services: 1981 Special Educator's Conference Proceedings, American Marketing Association, Chicago, IL, pp. 231-7.
-
(1981)
The Services Sector in Marketing of Services: 1981 Special Educator's Conference Proceedings
, pp. 231-237
-
-
Lovelock, C.H.1
Langeard, E.2
Bateson, J.E.G.3
Eiglier, P.4
-
23
-
-
0040944153
-
Productivity defined: The relativity of efficiency, effectiveness and change
-
Jossey-Bass, Inc., San Francisco, CA
-
Mahoney, T.A. (1988), "Productivity defined: the relativity of efficiency, effectiveness and change", Productivity of Organizations, Jossey-Bass, Inc., San Francisco, CA, pp. 3-18.
-
(1988)
Productivity of Organizations
, pp. 3-18
-
-
Mahoney, T.A.1
-
24
-
-
0042969462
-
Restructuring towards a service orientation: The strategic challenges
-
Martin, C.R. and Horne, D.A. (1992), "Restructuring towards a service orientation: the strategic challenges", International Journal of Service Industry Management, Vol. 3 No. 1, pp. 25-38.
-
(1992)
International Journal of Service Industry Management
, vol.3
, Issue.1
, pp. 25-38
-
-
Martin, C.R.1
Horne, D.A.2
-
25
-
-
0004814265
-
Measuring productivity in services
-
McLaughlin, C.R. and Coffey, S. (1990), "Measuring productivity in services", International Journal of Service Industry Management, Vol. 1 No. 1, pp. 46-64.
-
(1990)
International Journal of Service Industry Management
, vol.1
, Issue.1
, pp. 46-64
-
-
McLaughlin, C.R.1
Coffey, S.2
-
26
-
-
0020740050
-
Motivating the client/employee systems as a service production strategy
-
Mills, P.K., Chase, R.B. and Margulies, N. (1983), "Motivating the client/employee systems as a service production strategy", Academy of Management Journal, Vol. 8, pp. 301-10.
-
(1983)
Academy of Management Journal
, vol.8
, pp. 301-310
-
-
Mills, P.K.1
Chase, R.B.2
Margulies, N.3
-
27
-
-
0002408510
-
A conceptual model of service quality and its implications for future research
-
Parasuraman A., Zeithaml, V. and Berry, L. (1985), "A conceptual model of service quality and its implications for future research", Journal of Marketing, Vol. 49, Fall, pp. 120-36.
-
(1985)
Journal of Marketing
, vol.49
, Issue.FALL
, pp. 120-136
-
-
Parasuraman, A.1
Zeithaml, V.2
Berry, L.3
-
28
-
-
0001312089
-
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
-
Parasuraman A., Zeithaml, V. and Berry, L. (1988), "SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality", Journal of Retailing, Winter, pp. 12-40.
-
(1988)
Journal of Retailing
, vol.WINTER
, pp. 12-40
-
-
Parasuraman, A.1
Zeithaml, V.2
Berry, L.3
-
29
-
-
0001261094
-
Refinement and reassessment of the SERVQUAL scale
-
Parasuraman A., Berry, L.A. and Zeithaml, V.A. (1991), "Refinement and reassessment of the SERVQUAL scale", Journal of Retailing, Winter, pp. 420-50.
-
(1991)
Journal of Retailing
, vol.WINTER
, pp. 420-450
-
-
Parasuraman, A.1
Berry, L.A.2
Zeithaml, V.A.3
-
31
-
-
1842809077
-
The service organization: Climate is crucial
-
Chicago, IL
-
Schneider, B. (1980), "The service organization: climate is crucial", Organizational Dynamics AMACOM, Chicago, IL, pp. 52-65.
-
(1980)
Organizational Dynamics AMACOM
, pp. 52-65
-
-
Schneider, B.1
-
32
-
-
0004232756
-
-
Harvard Business School Press, Boston, MA
-
Schneider, B. and Bowen, D.E. (1995), Winning the Service Game, Harvard Business School Press, Boston, MA.
-
(1995)
Winning the Service Game
-
-
Schneider, B.1
Bowen, D.E.2
-
33
-
-
0002517017
-
A role theory perspective on dynamic interactions: The service encounter
-
Soloman, M.R., Surprenant, C., Czepiel, J.A. and Gutman, E.G. (1985), "A role theory perspective on dynamic interactions: the service encounter", Journal of Marketing, Vol. 49, pp. 99-111.
-
(1985)
Journal of Marketing
, vol.49
, pp. 99-111
-
-
Soloman, M.R.1
Surprenant, C.2
Czepiel, J.A.3
Gutman, E.G.4
|