Advertising mutual fund returns: A critical analysis of a U.S. Securities and Exchange Commission proposal to change advertising law

Journal of Public Policy and Marketing

Volumn 20, Issue 1, 2001, Pages 133-137

  Wilcox, Ronald T ^a  

^a CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035616858     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.20.1.133.17295     Document Type: Article

References (8)

1. Barclay M.J., N.D. Pearson, and M.S. Weisbach (1998), "Open-End Mutual Funds and Capital Gains Taxes," Journal of Financial Economics, 49 (2), 3-43.
2. Brill Editorial Services (1999), (accessed June 2000), [available at http://www.fundsinteractive.com/features/crz07991.html].
3. Dreyfus Service Corporation (1999), Dreyfus 1999 Tax Informed Investors Study, (accessed June 2000), [available at http://www. dreyfus.com].
4. Geer, J.F. (1997), "Brand War on Wall Street," Financial World, 166 (5), 54-63.
5. Investment Company Institute (1999), The Mutual Fund Factbook. Washington, DC: Investment Company Institute.
6. Levitt, A. (1998), remarks before the Investment Company Institute, U.S. Securities and Exchange Commission, (May 15).
7. Mutual Fund Market News (2000), "Industry Ad Spending in the Last Year," (April 17), 1-3.
8. The Wall Street Journal (1999), "How the Taxman Dines on Your Fund," (August 31), C1.