Towards a contingency view of market entry strategies: Contextual and strategic factors

Journal of Euromarketing

Volumn 10, Issue 1, 2001, Pages 5-25

  Almor, Tamar ^a  

^a School of Business Administration ^*  (Israel)

Author keywords

Contingency view of entry modes; Export; FDI; International joint ventures; International strategic alliances; Market entry strategies

Indexed keywords

FOREIGN DIRECT INVESTMENT; MANUFACTURING; MARKETING; STRATEGIC APPROACH;

EUROPE; ISRAEL;

EID: 0035575212     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v10n01_02     Document Type: Article

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