Segmentation of the Industrial Market for Food Commodities - A Conjoint Study of Purchase of Vegetable Oils in the Mayonnaise and Margarine Industries

Journal of International Food and Agribusiness Marketing

Volumn 12, Issue 3, 2001, Pages 27-51

  Bech Larsen, Tino ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Conjoint analysis; Industrial buying behavior; Industrial market; Vegetable oil

Indexed keywords

EID: 0035562215     PISSN: 08974438     EISSN: None     Source Type: Journal    
DOI: 10.1300/J047v12n03_02     Document Type: Article

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