Insight offered by data-mining when analyzing media space data

Informatica (Ljubljana)

Volumn 25, Issue 3, 2001, Pages 357-363

  Skrjanc, M ^a   Grobelnik, M ^a   Zupanic, D ^a  

^a JO EF STEFAN INSTITUTE   (Slovenia)

Author keywords

Data analysis; Data mining; Media space data

Indexed keywords

ALGORITHMS; ARTIFICIAL INTELLIGENCE; DATA ACQUISITION; DATA REDUCTION; DATA STRUCTURES; DATABASE SYSTEMS; KNOWLEDGE BASED SYSTEMS; MULTIMEDIA SYSTEMS; SELF ORGANIZING MAPS; STATISTICAL METHODS;

ASSOCIATION RULES; CLUSTERING K MEANS; DATA COLLECTION; DECISION TREES; KOHONEN NETWORK; MEDIA SPACE;

DATA MINING;

EID: 0035492676     PISSN: 03505596     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (10)

1. Segmentation of audience by style (in Slovene)
2. Fast discovery of association rules
3. K-means-type algorithms: A generalized convergence theorem and characterization of local optimality
4. Advances in cluster analysis relevant to marketing research