An architecture to support scalable online personalization on the web

VLDB Journal

Volumn 10, Issue 1, 2001, Pages 104-117

  Datta, Anindya ^a   Dutta, Kaushik ^a   VanderMeer, Debra ^a,d   Ramamritham, Krithi ^b,c   Navathe, Shamkant B ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c INDIAN INSTITUTE OF TECHNOLOGY BOMBAY   (India)

^d NONE   (United States)

Author keywords

Ahead profile; Behavior based personalization; Dynamic look; Profile caching; Scalable online personalization; Web site and interaction model

Indexed keywords

EID: 0035431983     PISSN: 10668888     EISSN: None     Source Type: Journal    
DOI: 10.1007/s007780100037     Document Type: Article

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