Knowledge, information and intellectual property: Implications for marketing relationships

Technovation

Volumn 21, Issue 8, 2001, Pages 515-524

  Borg, Erik A ^a  

^a SÖDERTÖRN UNIVERSITY   (Sweden)

Author keywords

Information technology; Intellectual property; Knowledge; Relationship marketing

Indexed keywords

INFORMATION DISSEMINATION; INTELLECTUAL PROPERTY; MARKETING; PRODUCT DEVELOPMENT;

RELATIONSHIP MARKETING;

INFORMATION TECHNOLOGY;

EID: 0035427529     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0166-4972(00)00066-3     Document Type: Article

References (45)

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3. Are product life cycles really getting shorter?
4. The uneasy case for copyright
5. Consumer preference formation and pioneering advantages
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7. Absorptive capacity: A new perspective on learning and innovation
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9. Relationship marketing: Positions for the future
10. A guide to intellectual property rights in Southeast Asia and CHN
11. Agency problems and the theory of the firm
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13. Inventing around your competitors' patents
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15. Relationships approach to the marketing function in service contexts: The marketing and organisational behavior interface
16. Interfirm adaption in business relationships
17. Defensive marketing strategies
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19. Falsification and the methodology of scientific research programmes
20. Brands, trademarks and the law
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23. More haste, less speed
24. Strategic alliances and interfirm knowledge transfer
25. An empirical investigation of joint venture dynamics: Evidence from US-Japan joint ventures
26. Software intellectual property: Protection alternatives
27. Growing importance of marketing strategies for the software industry
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29. Toward the fifth-generation innovation process
30. The propensity to patent
31. Standardisation: "A new challenge for the intellectual property system"
32. Knowledge and the firm: Overview
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34. Calculativeness, trust and economic organisation
35. Transforming technological pioneering into competitive advantage
36. A model of new product development: An empirical test