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Volumn 59, Issue 3, 2001, Pages 217-227

Consumer segments for wooden household furniture

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER PRODUCTS; COSTS; MARKETING; QUALITY ASSURANCE; WOODEN CONSTRUCTION;

EID: 0035384575     PISSN: 00183768     EISSN: None     Source Type: Trade Journal    
DOI: 10.1007/s001070100187     Document Type: Article
Times cited : (33)

References (28)
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    • Eagly, A.1
  • 17
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    • An examination of the effect of six types of error perturbation on fifteen clustering algorithms
    • Milligan GW (1980) An examination of the effect of six types of error perturbation on fifteen clustering algorithms. Psychometrika 45: 325-342
    • (1980) Psychometrika , vol.45 , pp. 325-342
    • Milligan, G.W.1
  • 20
    • 0003034294 scopus 로고    scopus 로고
    • Consumer segments for environmentally marketed wooden household furniture
    • Ozanne LK, Smith PM (1996) Consumer segments for environmentally marketed wooden household furniture. Wood Fiber Sci 28: 461-477
    • (1996) Wood Fiber Sci , vol.28 , pp. 461-477
    • Ozanne, L.K.1    Smith, P.M.2
  • 22
    • 0012888702 scopus 로고
    • Evaluating alternative segmentation strategies in standard industrial markets
    • Rao CP, Wang Z (1995) Evaluating alternative segmentation strategies in standard industrial markets. European Journal of Marketing 29: 58-75
    • (1995) European Journal of Marketing , vol.29 , pp. 58-75
    • Rao, C.P.1    Wang, Z.2
  • 25
    • 0012799653 scopus 로고
    • Ready-to-assemble furniture: Marketing and material use trends
    • Sinclair SA, Trinka MW, Luppold, WG (1990) Ready-to-assemble furniture: marketing and material use trends. Forest Prod J 40: 35-40
    • (1990) Forest Prod J , vol.40 , pp. 35-40
    • Sinclair, S.A.1    Trinka, M.W.2    Luppold, W.G.3
  • 26
    • 0001892369 scopus 로고
    • Product differentiation and market segmentation as alternative marketing strategies
    • July
    • Smith WR (1956) Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing (July): 3-8
    • (1956) Journal of Marketing , pp. 3-8
    • Smith, W.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.