Building customer data warehouses for a marketing and service environment: A case study

Information Systems Management

Volumn 18, Issue 3, 2001, Pages 51-56

  Marks, Wendy T ^a   Frolick, Mark N ^b  

^a The University of Memphis ^*

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

SALES;

BUSINESS ANALYSIS; CUSTOMER DATABASE; FLAT FILES; HOME SERVICES; RE-TURN-ON; SERVICE ENVIRONMENT; UPPER MANAGEMENT;

DATA WAREHOUSES;

EID: 0035354412     PISSN: 10580530     EISSN: None     Source Type: Journal    
DOI: 10.1201/1078/43196.18.3.20010601/31290.7     Document Type: Article

References (8)

1. Acxiom Corporation. 1997. Building a Successful Data Warehouse. Available:http://www.acxiom.com/cip-rpt-af.htm
2. Griffin, Jane. 1998. A Method to the Madness. DM Review, November:12
3. Moncla, Brenda. 1998. Data Warehousing:Managing Your Most Valued Asset. DM Review, June:68–71.
4. Conlon, Ginger. 1997. What the !@#!*?!! is a Data Warehouse?. Sales & Marketing Management, April:41–48.
5. Greenfield, Larry. 1997. Actions for Data Warehouse Success. Available:http://pwp.starnetinc.com/larryg/gotchas.html
6. Hughes, Arthur. 1997. Why Databases Fail:Nine Deadly Mistakes to Avoid in Planning a Database Marketing Program. The Cowles/Simba Report on Database Marketing,:8–11.
7. Gupta, Vivek R., 1997. An Introduction to Data Warehousing, Available:http://system services.com/dwintro.htm
8. Rao, Srikumar S., 6, 1998. Diaper-beer Syndrome. Forbes, April:128–130.