The effectiveness of humor in persuasion: The case of business ethics training

Journal of General Psychology

Volumn 128, Issue 2, 2001, Pages 206-216

  Lyttle, Jim ^a  

^a YORK UNIVERSITY   (Canada)

Author keywords

Business ethics; Humor; Persuasion

Indexed keywords

ADULT; ARTICLE; COMMERCIAL PHENOMENA; ETHICS; FEMALE; HUMAN; HUMOR; MALE; PERSUASIVE COMMUNICATION; RANDOMIZATION; TEACHING;

ADULT; COMMERCE; ETHICS; FEMALE; HUMANS; MALE; PERSUASIVE COMMUNICATION; RANDOM ALLOCATION; TEACHING; WIT AND HUMOR;

EID: 0035317699     PISSN: 00221309     EISSN: 19400888     Source Type: Journal    
DOI: 10.1080/00221300109598908     Document Type: Article

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