Product line marketing: a strategy for growing net income.

The Journal of cardiovascular management : the official journal of the American College of Cardiovascular Administrators

Volumn 12, Issue 1, 2001, Pages 20-27

  Gombeski Jr , W R ^a   Dyer, D ^a   Marino, P ^a   Goren, T ^a  

^a YALE NEW HAVEN HEALTH SYSTEM   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADMINISTRATIVE PERSONNEL; ARTICLE; CLASSIFICATION; DIAGNOSIS RELATED GROUP; ECONOMIC ASPECT; FINANCIAL MANAGEMENT; HEALTH SERVICES RESEARCH; HOSPITAL MANAGEMENT; HUMAN; ORGANIZATION; ORGANIZATION AND MANAGEMENT; PHYSICIAN ATTITUDE; UNITED STATES;

ADMINISTRATIVE PERSONNEL; DECISION MAKING, ORGANIZATIONAL; DIAGNOSIS-RELATED GROUPS; ECONOMIC COMPETITION; HUMANS; MARKETING OF HEALTH SERVICES; ORGANIZATIONAL CASE STUDIES; PHYSICIAN'S ROLE; PRODUCT LINE MANAGEMENT; UNITED STATES;

EID: 0035236137     PISSN: 10535330     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)