Modeling choice behavior for new pharmaceutical products

Value in Health

Volumn 4, Issue 1, 2001, Pages 32-44

  Bingham, Matthew F ^a,c   Johnson, F Reed ^a   Miller, David ^b  

^a Triangle Economic Research   (United States)

^b GLAXOSMITHKLINE   (United States)

^c NONE   (United States)

Author keywords

Bayesian updating; Choice; Consumer preference; Markov; Pharmaceutical marketing; Random utility

Indexed keywords

BAYES THEOREM; CONFERENCE PAPER; CONSUMER; DECISION MAKING; MARKETING; PHARMACY; PRIORITY JOURNAL; RANDOMIZATION;

EID: 0035134607     PISSN: 10983015     EISSN: None     Source Type: Journal    
DOI: 10.1046/j.1524-4733.2001.004001032.x     Document Type: Conference Paper

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