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Volumn 45, Issue 1, 2001, Pages 117-145
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Generic advertising without supply control: Implications of funding mechanisms for advertising intensities in competitive industries
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Author keywords
[No Author keywords available]
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Indexed keywords
ADVERTISING;
COMPETITIVENESS;
FINANCIAL PROVISION;
INTERNATIONAL TRADE;
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EID: 0035079574
PISSN: 1364985X
EISSN: None
Source Type: Journal
DOI: 10.1111/1467-8489.00136 Document Type: Article |
Times cited : (10)
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References (39)
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