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Volumn 45, Issue 1, 2001, Pages 117-145

Generic advertising without supply control: Implications of funding mechanisms for advertising intensities in competitive industries

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; COMPETITIVENESS; FINANCIAL PROVISION; INTERNATIONAL TRADE;

EID: 0035079574     PISSN: 1364985X     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8489.00136     Document Type: Article
Times cited : (10)

References (39)
  • 39
    • 0005993671 scopus 로고    scopus 로고
    • Optimal commodity promotion in imperfectly competitive markets
    • Department of Agricultural and Resource Economics, University of California, Davis
    • (2000) Mimeo
    • Zhang, M.1    Sexton, R.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.