Offer of services by goods exporters: Strategic and marketing dimensions

Service Industries Journal

Volumn 21, Issue 2, 2001, Pages 91-116

  Leo P Y ^a   Philippe, J ^a  

^a AIX MARSEILLE UNIVERSITY   (France)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS SERVICE; EXPORT; MARKETING; SERVICE SECTOR;

FRANCE;

EID: 0035040768     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/714005023     Document Type: Article

References (22)

1. Émergence d'un management de l'après vente
2. The experience factor in foreign market: Entry behavior of service firms
3. Choice of foreign market entry modes by service firms: Role of market knowledge
4. Service production and service marketing in manufacturing companies
5. Repenser l'Offre: La Relance des Activités Productives par l'Économie de Service
6. Marketing intangible products and products intangibles
7. Le Couple Produit-Service, mesure de la Satisfaction du Client Industriel
8. How firms compete: A new classification of generic strategies
9. Problems and strategies in the international marketing of services
10. A holistic conceptual framework of international entry mode choice by business service firms
11. Physical distribution service in industrial purchase decisions
12. Breaking free from product marketing
13. Les Déterminants de la Multinationalisation des Entreprises de Services
14. The internationalisation of services
15. How consumer evaluation processes differ between goods and services