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Volumn 21, Issue 1, 2001, Pages 25-28
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The challenge of marketing managed care: An interview with James W. Jones
[No Author Info available]
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Author keywords
[No Author keywords available]
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Indexed keywords
COMMERCIAL PHENOMENA;
CONSUMER;
HEALTH CARE PLANNING;
HEALTH INSURANCE;
MANAGED CARE;
MARKETING;
REVIEW;
SATISFACTION;
CONSUMER SATISFACTION;
HUMANS;
MANAGED CARE PROGRAMS;
MARKETING OF HEALTH SERVICES;
ORGANIZATIONAL INNOVATION;
PLANNING TECHNIQUES;
PUBLIC RELATIONS;
UNITED STATES;
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EID: 0034918270
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Review |
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Times cited : (2)
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References (0)
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