Predicting the impact of advertising: A neural network approach

Proceedings of the International Joint Conference on Neural Networks

Volumn 3, Issue , 2001, Pages 1799-1804

  Johansson, U ^a   Niklasson, L ^a  

^a UNIVERSITY OF BORÅS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

AUTOMOTIVE INDUSTRY; EVALUATION; INDUSTRIAL ECONOMICS; INVESTMENTS; MARKETING; PERFORMANCE; REGRESSION ANALYSIS;

MEDIA INVESTMENTS; PUBLICITY; TIME SERIES EFFECTS;

NEURAL NETWORKS;

EID: 0034876347     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (9)

1. Artificial neural networks vs multiple regression in tourism demand analysis
2. Finding structure in time
3. Prediction of road traffic using a neural network approach
4. Predicting sunspots and exchange rates with connectionist networks
5. Parallel networks that learn to pronounce english text
6. Sales forecasting using neural networks
7. Gaining competitive advantage for trading in emerging capital markets with neural networks
8. Neural networks for time series processing
9. Bayesian interpolation