메뉴 건너뛰기
Journal of Management Information Systems
Volumn 18, Issue 2, 2001, Pages 65-88
Achieving the optimal balance between investment in quality and investment in self-promotion for information products
Author keywords

Information products; Internet advertising; Product positioning; Signaling
Indexed keywords

EID: 0034797055     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.1080/07421222.2001.11045682     Document Type: Article
Times cited : (5)
References (11)
  • 1
    • 0000037696 scopus 로고
    • Equilibrium selection in signaling games
    • May
    • Banks, J.S., and Sobel, J. Equilibrium selection in signaling games. Econometrica, 55, 3 (May 1987), 647-661.
    • (1987) Econometrica , vol.55 , Issue.3 , pp. 647-661
    • Banks, J.S.1    Sobel, J.2
  • 2
    • 84862724850 scopus 로고    scopus 로고
    • Bizrate.com, February 12
    • Bizrate.com, available at www.Bizrate.com (February 12, 2001).
    • (2001)
  • 3
    • 0001139863 scopus 로고
    • Signaling games and stable equilibria
    • May
    • Cho, I., and Kreps, D.M. Signaling games and stable equilibria. Quarterly Journal of Economics, 102, 2 (May 1987), 179-222.
    • (1987) Quarterly Journal of Economics , vol.102 , Issue.2 , pp. 179-222
    • Cho, I.1    Kreps, D.M.2
  • 4
    • 84862724841 scopus 로고    scopus 로고
    • CNet.com
    • CNet.com, available at www.CNet.com.
  • 5
    • 0000465144 scopus 로고
    • The informational role of warranties and private disclosure about product quality
    • December
    • Grossman, S. The informational role of warranties and private disclosure about product quality. Journal of Law and Economics, 24 (December 1981), 461-483.
    • (1981) Journal of Law and Economics , vol.24 , pp. 461-483
    • Grossman, S.1
  • 6
    • 0002860654 scopus 로고
    • Stability in competition
    • Hoteling, H. Stability in competition. Economic Journal, 39 (1929), 41-57.
    • (1929) Economic Journal , vol.39 , pp. 41-57
    • Hoteling, H.1
  • 7
    • 84936823535 scopus 로고
    • Price and advertising signals of product quality
    • August
    • Milgrom, P., and Roberts, J. Price and advertising signals of product quality. Journal of Political Economy, 94 (August 1986), 796-821.
    • (1986) Journal of Political Economy , vol.94 , pp. 796-821
    • Milgrom, P.1    Roberts, J.2
  • 8
    • 0000952826 scopus 로고
    • Premium for high quality products as returns to reputations
    • November
    • Shapiro, C. Premium for high quality products as returns to reputations. The Quarterly Journal of Economics, 98, 4 (November 1983), 659-680.
    • (1983) The Quarterly Journal of Economics , vol.98 , Issue.4 , pp. 659-680
    • Shapiro, C.1
  • 10
    • 84862717247 scopus 로고
    • Sybase, Inc., Emeryville, CA. Annual Report
    • Sybase, Inc. Delivering the Architecture for Rapid Business Change, Sybase, Inc., Emeryville, CA. 1994 Annual Report, wwwl.sybase.com/inc/corpinfo/financial/1994_Annual_ Report.html.
    • (1994) Delivering the Architecture for Rapid Business Change
  • 11
    • 0034188440 scopus 로고    scopus 로고
    • Syndication: The emerging model for business in the Internet era
    • May-June
    • Werbach, K. Syndication: The emerging model for business in the Internet era. Harvard Business Review, 78, 3 (May-June 2000), 87-93.
    • (2000) Harvard Business Review , vol.78 , Issue.3 , pp. 87-93
    • Werbach, K.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.