Use of color and responses to computer-based surveys

Perceptual and Motor Skills

Volumn 91, Issue 3, 2000, Pages 767-770

  Godar, Susan Hayes ^a  

^a WILLIAM PATERSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AFFECT; AROUSAL; ARTICLE; ATTITUDE TO COMPUTERS; COLOR VISION; DECISION MAKING; FEMALE; HUMAN; INFORMATION PROCESSING; MALE; ONLINE SYSTEM; PSYCHOLOGICAL ASPECT; QUESTIONNAIRE; STUDENT;

ADULT; AFFECT; AROUSAL; ATTITUDE TO COMPUTERS; CHOICE BEHAVIOR; COLOR PERCEPTION; DATA COLLECTION; FEMALE; HUMANS; MALE; ONLINE SYSTEMS; QUESTIONNAIRES; STUDENTS;

EID: 0034572446     PISSN: 00315125     EISSN: None     Source Type: Journal    
DOI: 10.2466/pms.2000.91.3.767     Document Type: Article

References (6)

1. CHRISTIE, R., & GEIS, F. (1970) Studies in Machiavellianism. New York: Academic Press.
2. GREER, T., & LOHTIA, R. (1994) Effects of source and paper color on response rates in mail surveys. Industrial Marketing Management, 23, 47-54.
3. HERBST, A., & LESTER, D. (1995) Blue questionnaires and blue mood. Perceptual and Motor Skills, 81, 54.
4. JACOBS, K., & BLANDINO, S. (1992) Effects of color of paper on which the Profile of Mood States is printed on the psychological states it measures. Perceptual and Motor Skills, 75, 267-271.
5. KAISER, P. (1984) Physiological response to color: a critical review. Color Research and Application, 9, 29-36.
6. WELLER, L., & LIVINGSTON, R. (1988) Effect of color of questionnaire on emotional responses. Journal of General Psychology, 115, 433-440.