Playing to win: Marketing and public policy at odds over Joe Camel

Journal of Public Policy and Marketing

Volumn 19, Issue 2, 2000, Pages 155-167

  Cohen, Joel B ^a,b  

^a Department of Marketing ^*

^b University of Florida ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034552898     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.19.2.155.17123     Document Type: Article

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