An empirical study of the alignment between manufacturing and marketing strategies

Long Range Planning

Volumn 33, Issue 6, 2000, Pages 831-848

  Weir, K A ^a,b   Kochhar, A K ^a,b   LeBeau, S A ^a,b   Edgeley, D G ^a,b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

ALIGNMENT; MARKETING; PRODUCT DEVELOPMENT;

QUESTIONNAIRES;

STRATEGIC PLANNING;

CORPORATE STRATEGY; MANUFACTURING; MARKETING;

EID: 0034450808     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0024-6301(00)00079-0     Document Type: Article

References (22)

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12. Operationalizing strategic planning
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