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Volumn 11, Issue 2, 2000, Pages 115-136

The Role of Multimedia in Changing First Impression Bias

Author keywords

First Impression Bias; Human Information Processing; Information Presentation; Multimedia; Primacy Effect

Indexed keywords

HARDWARE; INFORMATION SYSTEMS;

EID: 0034392788     PISSN: 10477047     EISSN: None     Source Type: Journal    
DOI: 10.1287/isre.11.2.115.11776     Document Type: Article
Times cited : (94)

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