A multiple-item model of paired comparisons: Separating chance from latent preference

Journal of Marketing Research

Volumn 37, Issue 4, 2000, Pages 514-524

  Bemmaor, Albert C ^a   Wagner, Udo ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346270     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.4.514.18792     Document Type: Article

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