Does bat day make cents? The effect of promotions on the demand for major league baseball

Journal of Sport Management

Volumn 14, Issue 1, 2000, Pages 8-27

  McDonald, Mark ^a   Rascher, Daniel ^b,c  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b Navigant Consulting   (United States)

^c UNIVERSITY OF SAN FRANCISCO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034340378     PISSN: 08884773     EISSN: None     Source Type: Journal    
DOI: 10.1123/jsm.14.1.8     Document Type: Review

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