Marketing-channel relationships: Turkey's resort purveyors' interactions with international tour operators

Cornell Hotel and Restaurant Administration Quarterly

Volumn 41, Issue 4, 2000, Pages 21-31

  Karamustafa, Kurtulus ^a  

^a ERCIYES UNIVERSITY   (Turkey)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034239170     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088040004100411     Document Type: Article

References (26)

1. These figures derived from Ministry of Tourism. Bulletin of Tourism Statistics. 1999;76 General Directorate of Investments Department of Research and Evaluation, Ankara.
2. 60% of the Visitors Come via Package Tours. 1998;. «www.tursab.org.tr/istatistik.htmå.
3. Baki Al'æddin. Cornell Hotel and Restaurant Administration Quarterly. 31:August 1990;60-64 Redeveloping Tourism, Turkey. 2.
4. Contribution of Tourism Investments to the Economy. 1992;Turkish Tourism Investors Association, Istanbul.
5. The Seventh Five-year Development Plan: Special Report on Tourism. 1995;State Institute of Statistics Printing Division, Ankara.
6. Distribution of the Licensed Accommodation Establishments by Provinces and Towns. 1997;General Directorate of Enterprises, Ankara. Manuscript from the Computer Records.
7. Bulletin of Accommodation Statistics 1996. 1997;General Directorate of Investments Department of Research and Evaluation, Ankara.
8. These figures derived from: Ministry of Tourism A Research of Package Holidays and Price Distribution in Package Holidays. 1994;General Directorate of Investments Department of Research and Evaluation, Ankara. and TURSAB, loc. cit.
9. Eighth Turkey Incentive and Travel Workshop. June 1997;. London.
10. Karamustafa K., Kusluvan S. Tourism in Development: A Situational Analysis of Turkey. 1999;International Center for Tourism Research and Studies in Tourism, Aix-en-Provence.
11. Editor's note: Although this research is not based in the theory of opportunistic behavior, the tour operator and lodging operator clearly can be described as marketing-channel members. Thus, the study's findings contribute to the same research thread as described in the accompanying article by Brown, Dev, and Lee (see pp. 10-20 in this issue of Cornell Quarterly).
12. A number of questions used in my questionnaire were adapted from a study conducted by Yildiz and Kusluvan, see Yildiz R., Kusluvan S. Kapadokya'da Konaklama Sektorunde Zararli Fiyat Rekabeti ve Cozum Onerileri. Hafta Sonu Semineri II: Kapadokya'nin Turistik, Kulturel Potansiyeli ve Pazarlama Sorunlari. September 22-24, 1995;240-262. (proceedings), held at Nevsehir Turizm Isletmeciligi ve Otelcilik Yuksekokulu Yayinlari, Nevsehir
13. Baker M.J. Research for Marketing. 1991;205 Macmillan, London.
14. Lovelock C.H., Stiff R., Cullwick D., Kaufman I.M. An Evaluation of the Effectiveness of Drop-off Questionnaire Delivery. Journal of Marketing Research. 13:1976;358-364.
15. Baker, p. 206.
16. Stover R.V., Stone W.J. Hand Delivery of Self-administrated Questionnaires. Public Opinion Quarterly. 2:1974;284-287.
17. Brown S. Drop and Collect Surveys: A Neglected Research Technique. Marketing Intelligence and Planning. 5:(1):1987;19-23.
18. Bakanligi Turizm. Turizm Yatirim ve Isletmeleri Nielikleri Yonetmeligi. 1996;21-40 Isletmeler Genel Mudurlugu, Ankara.
19. This quotation is from the open-ended question provided at the end of the accommodation sub-sector's questionnaire.
20. A Research of Package Holidays and Price Distribution in Package Holidays. 1994;General Directorate of Investments Department of Research and Evaluation, Ankara.
21. Economic and Social Indicators, 1950-1998. 1998;State Planning Organization Printing Division, Ankara.
22. UK Travel and Tourism Market Review. 1997;29-30 Key Note Publications, Middlesex.
23. Ministry of Tourism (1994), op. cit.; TURSAB, loc. cit.
24. Figures derived from State Planning Organization. 2000;State Planning Organization, Ankara. «www.dpt.gov.trå.
25. Author's calculation based on data from: State Institute of Statistics 1996 Statistical Year-book of Turkey. 1997;State Institute of Statistics Printing Division, Ankara.
26. Monthly Economic Figures, June 1997. 1997;Mega Ajans, Istanbul. and State Planning Organization, op. cit.