Implementing programmatic initiatives in manufacturer-retailer networks

Industrial Marketing Management

Volumn 29, Issue 4, 2000, Pages 293-303

  Mouzas, Stefanos ^b   Araujo, Luis ^a  

^a Lancaster University   (United Kingdom)

^b JT International   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034216406     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(00)00107-3     Document Type: Article

References (26)

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