Implementing relationship strategy

Industrial Marketing Management

Volumn 29, Issue 4, 2000, Pages 339-349

  Kothandaraman, Prabakar ^a   Wilson, David T ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034216235     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(00)00111-5     Document Type: Article

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