Modeling consumer health plan choice behavior to improve customer value and health plan market share

Journal of Business Research

Volumn 48, Issue 3, 2000, Pages 247-257

  Gates, Roger ^b   McDaniel, Carl ^a   Braunsberger, Karin ^c  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b Dss Research And Digitalhealthcom   (United States)

^c ARKANSAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034196740     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00090-3     Document Type: Article

References (28)

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