Packaging postponement: a global packaging strategy

Packaging Technology and Science

Volumn 13, Issue 3, 2000, Pages 105-115

  Twede, Diana ^a   Clarke, Robert H ^a   Tait, Jill A ^b  

^a Michigan State University   (United States)

^b HEWLETT PACKARD COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNATIONAL TRADE; MARKETING; PRODUCT DEVELOPMENT; STRATEGIC PLANNING;

GLOBAL PACKAGING STRATEGY; MASS CUSTOMIZATION; PACKAGING POSTPONEMENT;

PACKAGING;

EID: 0034179860     PISSN: 08943214     EISSN: None     Source Type: Journal    
DOI: 10.1002/1099-1522(200005)13:3<105::AID-PTS503>3.0.CO;2-9     Document Type: Article

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