Segmenting the Korean housing market using multiple discriminant analysis

Construction Management and Economics

Volumn 18, Issue 1, 2000, Pages 45-54

  Kim, Jae Chan ^a   Kim, Dae Ho ^a   Kim, Jae Jun ^a   Ye, Jong Suk ^a   Lee, Hyun Soo ^b  

^a Hanyang University   (South Korea)

^b Seoul National University   (South Korea)

Author keywords

Korean housing industry; Market segmentation; Multiple discriminant analysis; Target marketing strategy

Indexed keywords

COMMERCE; CONSTRUCTION INDUSTRY; DISCRIMINANT ANALYSIS; SALES; STRATEGIC PLANNING;

BUSINESS ENVIRONMENTS; DISCRIMINANT FUNCTIONS; FORECASTING MODELING; HOUSING INDUSTRY; LINEAR COMBINATIONS; MARKET SEGMENTATION; MULTIPLE DISCRIMINANT ANALYSIS; TARGET MARKETING;

HOUSING;

CONSUMPTION BEHAVIOR; HOUSING MARKET; MARKET CONDITIONS;

SOUTH KOREA;

EID: 0033977043     PISSN: 01446193     EISSN: None     Source Type: Journal    
DOI: 10.1080/014461900370942     Document Type: Article

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