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Volumn 4, Issue 2, 2000, Pages 173-181
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Pre-adolescent consumer conformity: A study of motivation for purchasing apparel
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Author keywords
Apparel purchase behaviour; Informational conformity; Normative conformity; Pre adolescent
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Indexed keywords
CHILDRENSWEAR;
CLOTHING INDUSTRY;
CONSUMER RESEARCH;
MARKETING;
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EID: 0033745020
PISSN: 13612026
EISSN: None
Source Type: Journal
DOI: 10.1108/eb022588 Document Type: Article |
Times cited : (11)
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References (30)
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