메뉴 건너뛰기




Volumn 17, Issue 3, 1999, Pages 371-398

A model of price promotions with consumer search

Author keywords

Coupons; D43; D83; Price discrimination; Promotions; Search

Indexed keywords


EID: 0033477298     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-7187(97)00033-7     Document Type: Article
Times cited : (36)

References (28)
  • 3
    • 0000705602 scopus 로고
    • Inventories and sticky prices: More on the microfoundations of macroeconomics
    • Blinder A.S. Inventories and sticky prices: more on the microfoundations of macroeconomics. American Economic Review. 72:1982;334-348.
    • (1982) American Economic Review , vol.72 , pp. 334-348
    • Blinder, A.S.1
  • 4
    • 0000272277 scopus 로고
    • Equilibrium price dispersion
    • Burdett K., Judd K.L. Equilibrium price dispersion. Econometrica. 51:1983;955-969.
    • (1983) Econometrica , vol.51 , pp. 955-969
    • Burdett, K.1    Judd, K.L.2
  • 8
    • 27144499387 scopus 로고
    • Sticky prices: New evidence from retail catalogs
    • Kashyap A.K. Sticky prices: new evidence from retail catalogs. Quarterly Journal of Economics. 110:1995;245-274.
    • (1995) Quarterly Journal of Economics , vol.110 , pp. 245-274
    • Kashyap, A.K.1
  • 9
    • 0001036311 scopus 로고
    • The competitiveness of markets with switching costs
    • Klemperer P. The competitiveness of markets with switching costs. Rand Journal of Economics. 18:1987;137-150.
    • (1987) Rand Journal of Economics , vol.18 , pp. 137-150
    • Klemperer, P.1
  • 10
  • 11
    • 0000467107 scopus 로고
    • A price discrimination theory of coupons
    • Narasimhan C. A price discrimination theory of coupons. Marketing Science. 3:1984;128-147.
    • (1984) Marketing Science , vol.3 , pp. 128-147
    • Narasimhan, C.1
  • 12
    • 0001168691 scopus 로고
    • Competitive promotional strategies
    • Narasimhan C. Competitive promotional strategies. Journal of Business. 61:1988;427-449.
    • (1988) Journal of Business , vol.61 , pp. 427-449
    • Narasimhan, C.1
  • 15
    • 21344498306 scopus 로고
    • The effect of package coupons on brand choice
    • Raju J.S., Dhar S.K., Morrison D.G. The effect of package coupons on brand choice. Marketing Science. 13:1994;145-164.
    • (1994) Marketing Science , vol.13 , pp. 145-164
    • Raju, J.S.1    Dhar, S.K.2    Morrison, D.G.3
  • 16
    • 0001254555 scopus 로고
    • Pricing and promotions in asymmetric duopolies
    • Rao R. Pricing and promotions in asymmetric duopolies. Marketing Science. 10:1991;131-144.
    • (1991) Marketing Science , vol.10 , pp. 131-144
    • Rao, R.1
  • 17
    • 84959793663 scopus 로고
    • Inventory and price behavior
    • Reagan P.B. Inventory and price behavior. Review of Economic Studies. 49:1982;137-142.
    • (1982) Review of Economic Studies , vol.49 , pp. 137-142
    • Reagan, P.B.1
  • 18
    • 0041004041 scopus 로고    scopus 로고
    • Retailers tout more beef offers as supply, profit grow fatter
    • December 2
    • Rosenberg, D., 1996. Retailers tout more beef offers as supply, profit grow fatter. Wall Street Journal, December 2.
    • (1996) Wall Street Journal
    • Rosenberg, D.1
  • 19
    • 84925909921 scopus 로고
    • The noisy monopolist: Imperfect information, price dispersion, and price discrimination
    • Salop S. The noisy monopolist: imperfect information, price dispersion, and price discrimination. Review of Economic Studies. 44:1977;393-406.
    • (1977) Review of Economic Studies , vol.44 , pp. 393-406
    • Salop, S.1
  • 20
    • 84959809412 scopus 로고
    • Bargains and ripoffs: A model of monopolistically competitive price dispersion
    • Salop S., Stiglitz J. Bargains and ripoffs: a model of monopolistically competitive price dispersion. Review of Economic Studies. 44:1977;493-510.
    • (1977) Review of Economic Studies , vol.44 , pp. 493-510
    • Salop, S.1    Stiglitz, J.2
  • 21
    • 21844508515 scopus 로고
    • Competitive coupon targeting
    • Shaffer G., Zhang Z.J. Competitive coupon targeting. Marketing Science. 14:1995;395-416.
    • (1995) Marketing Science , vol.14 , pp. 395-416
    • Shaffer, G.1    Zhang, Z.J.2
  • 22
    • 0000077282 scopus 로고
    • Mixed pricing in an oligopoly
    • Shilony Y. Mixed pricing in an oligopoly. Journal of Economic Theory. 14:1977;373-388.
    • (1977) Journal of Economic Theory , vol.14 , pp. 373-388
    • Shilony, Y.1
  • 23
    • 0001679268 scopus 로고
    • Durable goods monopoly with entry of new consumers
    • Sobel J. Durable goods monopoly with entry of new consumers. Econometrica. 59:1991;1455-1485.
    • (1991) Econometrica , vol.59 , pp. 1455-1485
    • Sobel, J.1
  • 24
    • 0001626721 scopus 로고
    • Oligopolistic pricing with sequential consumer search
    • Stahl D.O. Oligopolistic pricing with sequential consumer search. American Economic Review. 79:1989;700-712.
    • (1989) American Economic Review , vol.79 , pp. 700-712
    • Stahl, D.O.1
  • 26
    • 0000878787 scopus 로고
    • A model of sales
    • erratum, March 1981.
    • Varian, H., 1980. A model of sales. American Economic Review, 70, 651-659; erratum, March 1981.
    • (1980) American Economic Review , vol.70 , pp. 651-659
    • Varian, H.1
  • 27
    • 0039225554 scopus 로고
    • Point-of-sale persuaders
    • Walsh M. Point-of-sale persuaders. Forbes. 154:1994;232-234.
    • (1994) Forbes , vol.154 , pp. 232-234
    • Walsh, M.1
  • 28
    • 0040409954 scopus 로고
    • Coupon marketers felt chill in '93
    • Whalen J. Coupon marketers felt chill in '93. Advertising Age. 65:1994;26.
    • (1994) Advertising Age , vol.65 , pp. 26
    • Whalen, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.