Effect of information technology on marketing performance of Korean service firms

International Journal of Service Industry Management

Volumn 10, Issue 3, 1999, Pages 307-319

  Noh, Jeonpyo ^a   Fitzsimmons, James A ^b  

^a Yonsei University   (South Korea)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Information technology; Korea; Marketing; Performance; Service industry

Indexed keywords

EID: 0033456621     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239910276908     Document Type: Article

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