메뉴 건너뛰기




Volumn 27, Issue 4, 1999, Pages 306-310

Gender display in Scandinavian and American advertising for antidepressants

Author keywords

advertising; antidepressants; gender; gender display; psychotropic drugs

Indexed keywords

ANTIDEPRESSANT AGENT; PSYCHOTROPIC AGENT;

EID: 0033306099     PISSN: 14034948     EISSN: None     Source Type: Journal    
DOI: 10.1177/14034948990270040401     Document Type: Article
Times cited : (11)

References (39)
  • 3
    • 0041104988 scopus 로고
    • Ad recognition and prescribing by physicians
    • Walton H. Ad recognition and prescribing by physicians. Journal of Advertising Research 1980; 20: 3:39-48.
    • (1980) Journal of Advertising Research , vol.20 , pp. 39-48
    • Walton, H.1
  • 4
    • 0026665633 scopus 로고
    • The influence of pharmaceutical industry advertising on physician prescribing
    • Caudill T.S., Lurie N., Rich E.C. The influence of pharmaceutical industry advertising on physician prescribing. Journal of Drug Issues 1992; 22: 331-8.
    • (1992) Journal of Drug Issues , vol.22 , pp. 331-338
    • Caudill, T.S.1    Lurie, N.2    Rich, E.C.3
  • 5
    • 0023924650 scopus 로고
    • The role of commercial sources in the adoption of a new drug
    • Peay M.Y., Peay E.R. The role of commercial sources in the adoption of a new drug. Soc Sci Med 1988; 26: 1183-9.
    • (1988) Soc Sci Med , vol.26 , pp. 1183-1189
    • Peay, M.Y.1    Peay, E.R.2
  • 7
    • 0003537324 scopus 로고    scopus 로고
    • Cambridge: Harvard University Press
    • Healy D. The antidepressant era. Cambridge: Harvard University Press, 1998.
    • (1998) The antidepressant era
    • Healy, D.1
  • 8
    • 0018640526 scopus 로고
    • Advertising and psychotropic drugs: the place of myth in ideological reproduction
    • Chapman S. Advertising and psychotropic drugs: the place of myth in ideological reproduction. Soc Sci Med 1979; 13: 751-764.
    • (1979) Soc Sci Med , vol.13 , pp. 751-764
    • Chapman, S.1
  • 9
    • 0022922066 scopus 로고
    • mind mechanics”: decoding antidepressant drug advertisements
    • Marketing
    • Goldman R., Montagne M. Marketing “mind mechanics”: decoding antidepressant drug advertisements. Soc Sci Med 1986; 22: 1047-1058.
    • (1986) Soc Sci Med , vol.22 , pp. 1047-1058
    • Goldman, R.1    Montagne, M.2
  • 11
    • 0014980321 scopus 로고
    • Drug advertising and perception of mental illness
    • Seidenberg R. Drug advertising and perception of mental illness. Mental Hygiene 1971; 55: 21-31.
    • (1971) Mental Hygiene , vol.55 , pp. 21-31
    • Seidenberg, R.1
  • 12
    • 0016638180 scopus 로고
    • Sex differences in the content and style of medical advertisements
    • Prather J.E., Fidell L.S. Sex differences in the content and style of medical advertisements. Soc Sci Med 1975; 9: 23-26.
    • (1975) Soc Sci Med , vol.9 , pp. 23-26
    • Prather, J.E.1    Fidell, L.S.2
  • 13
    • 0016790901 scopus 로고
    • Media images and medical images
    • Mant A., Darroch D.B. Media images and medical images. Soc Sci Med 1975; 9: 613-8.
    • (1975) Soc Sci Med , vol.9 , pp. 613-618
    • Mant, A.1    Darroch, D.B.2
  • 14
    • 0021971307 scopus 로고
    • Prescription drug advertising: trends and implications
    • Krupka L.R., Vener A. Prescription drug advertising: trends and implications. Soc Sci Med 1985; 20: 191-7.
    • (1985) Soc Sci Med , vol.20 , pp. 191-197
    • Krupka, L.R.1    Vener, A.2
  • 15
    • 21344494871 scopus 로고
    • Gender stereotyping in medical advertising: much ado about something
    • Leppard W., Ogletree S.M., Wallen E. Gender stereotyping in medical advertising: much ado about something. Sex Roles 1993; 29: 822-832.
    • (1993) Sex Roles , vol.29 , pp. 822-832
    • Leppard, W.1    Ogletree, S.M.2    Wallen, E.3
  • 16
    • 0024272732 scopus 로고
    • The content of advertisements in medical journals: distorting the image of women
    • Hawkins J.W., Aber C.S. The content of advertisements in medical journals: distorting the image of women. Women and Health 1988; 14: 43-59.
    • (1988) Women and Health , vol.14 , pp. 43-59
    • Hawkins, J.W.1    Aber, C.S.2
  • 17
    • 21144473767 scopus 로고
    • Women in advertisements in medical journals
    • Hawkins J.W., Aber C.S. Women in advertisements in medical journals. Sex Roles 1993; 28 (3-4): 233-243.
    • (1993) Sex Roles , vol.28 , Issue.3-4 , pp. 233-243
    • Hawkins, J.W.1    Aber, C.S.2
  • 18
    • 0026027704 scopus 로고
    • The decontextualization of mental illness: the portrayal of work in psychiatric drug advertisements
    • Kleinman D.L., Cohen L.J. The decontextualization of mental illness: the portrayal of work in psychiatric drug advertisements. Soc Sci Med 1991; 32: 867-874.
    • (1991) Soc Sci Med , vol.32 , pp. 867-874
    • Kleinman, D.L.1    Cohen, L.J.2
  • 19
    • 0029298521 scopus 로고
    • Drug advertisements and the medicalization of unipolar depression in women
    • Nikelly A.G. Drug advertisements and the medicalization of unipolar depression in women. Health Care for Women International 1995; 16: 229-242.
    • (1995) Health Care for Women International , vol.16 , pp. 229-242
    • Nikelly, A.G.1
  • 20
    • 0026019189 scopus 로고
    • Advertising for psychotropic drugs in the Nordic countries: metaphors, gender and life situations
    • Riska E., Hägglund U. Advertising for psychotropic drugs in the Nordic countries: metaphors, gender and life situations. Soc Sci Med 1991; 32: 564-571.
    • (1991) Soc Sci Med , vol.32 , pp. 564-571
    • Riska, E.1    Hägglund, U.2
  • 21
    • 0020265956 scopus 로고
    • Research on psychotropic drug use
    • Cooperstock R., Parnell P. Research on psychotropic drug use. Soc Sci Med 1982; 16: 1179-1196.
    • (1982) Soc Sci Med , vol.16 , pp. 1179-1196
    • Cooperstock, R.1    Parnell, P.2
  • 22
    • 0015128440 scopus 로고
    • Sex differences in the use of mood-modifying drugs: an explanatory model
    • Cooperstock R. Sex differences in the use of mood-modifying drugs: an explanatory model. J Health Soc Behav 1971; 12: 238-244.
    • (1971) J Health Soc Behav , vol.12 , pp. 238-244
    • Cooperstock, R.1
  • 24
    • 84972633785 scopus 로고
    • New York: Harper Colophon Books
    • Goffman E. Gender advertisements. New York: Harper Colophon Books, 1979: 1.
    • (1979) Gender advertisements , pp. 1
    • Goffman, E.1
  • 30
    • 84993812433 scopus 로고    scopus 로고
    • Classification of drug categories confirmed using Medline
    • Coding by means of Internet source: www.mhsource.com/resource/approved.html. Classification of drug categories confirmed using Medline.
    • Coding by means of Internet source
  • 31
    • 84993812430 scopus 로고    scopus 로고
    • Eskapism, fångenskap och reduktionism: metaforer i reklam för psykofarmaka i nordiska läkartidskrifter
    • (in Swedish).
    • Lövdahl U. Eskapism, fångenskap och reduktionism: metaforer i reklam för psykofarmaka i nordiska läkartidskrifter. Sosiaalilääk Aikak 1997; 34: 296-306 (in Swedish).
    • (1997) Sosiaalilääk Aikak , vol.34 , pp. 296-306
    • Lövdahl, U.1
  • 34
    • 0002505391 scopus 로고
    • Gender positioning of a traditionally male-dominated product
    • Bellizzi J.A., Milner L. Gender positioning of a traditionally male-dominated product. Journal of Advertising Research 1991; 31 (3): 72-79.
    • (1991) Journal of Advertising Research , vol.31 , Issue.3 , pp. 72-79
    • Bellizzi, J.A.1    Milner, L.2
  • 35
    • 84973716152 scopus 로고
    • Magazine advertising in Sweden and the United States: stable patterns of change, variable levels of stability
    • Nowak K. Magazine advertising in Sweden and the United States: stable patterns of change, variable levels of stability. European Journal of Communication 1990; 5: 393-422.
    • (1990) European Journal of Communication , vol.5 , pp. 393-422
    • Nowak, K.1
  • 36
    • 0002360613 scopus 로고
    • A comparison of role portrayal of men and women in magazine advertising in the USA and Sweden
    • Wiles C.R., Tjernlund A. A comparison of role portrayal of men and women in magazine advertising in the USA and Sweden. International Journal of Advertising 1991; 10: 259-267.
    • (1991) International Journal of Advertising , vol.10 , pp. 259-267
    • Wiles, C.R.1    Tjernlund, A.2
  • 39
    • 0032399233 scopus 로고    scopus 로고
    • Gender differences in the prevalence of depression: artefact, alternative disorders, biology or roles
    • Nazroo J.Y., Edwars A.C., Brown G.W. Gender differences in the prevalence of depression: artefact, alternative disorders, biology or roles? Soc Health Ill 1998; 20: 312-330.
    • (1998) Soc Health Ill , vol.20 , pp. 312-330
    • Nazroo, J.Y.1    Edwars, A.C.2    Brown, G.W.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.