Quality, Sacrifice, and Value in Hospital Choice: A Comparative Study of Rural and Suburban Consumer Perspectives

Journal of Hospital Marketing

Volumn 13, Issue 2, 2000, Pages 23-42

  Gooding, Sandra K Smith ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; COMPARATIVE STUDY; CONSUMER; DECISION MAKING; HEALTH CARE QUALITY; HEALTH CARE UTILIZATION; HOSPITAL CARE; HUMAN; MARKETING; PATIENT SATISFACTION; PRIORITY JOURNAL; RURAL AREA; URBAN POPULATION;

CHOICE BEHAVIOR; HOSPITALS, COMMUNITY; HUMANS; PERCEPTION; QUALITY OF HEALTH CARE; RURAL POPULATION; SUBURBAN POPULATION;

EID: 0033305167     PISSN: 08837570     EISSN: None     Source Type: Journal    
DOI: 10.1300/J043v13n02_03     Document Type: Article

References (22)

1. Lane, Paul M. and Jay D. Lindquist. “Hospital Choice: A Summary of the Key Empirical and Hypothetical Findings of the 1980s.” Journal of Health Care Marketing. 8 (December 1988): 5-20.
2. Taylor, Susan L. and Louis M. Capella. “Hospital Outshopping: Determinant Attributes and Hospital Choice.” Health Care Management Review 21, 4 (Fall 1996): 33-44.
3. Droste, Therese M. “Health System Marketers Must Learn From Past Mistakes So History Won’t Repeat Itself.” Medical Network Strategy Report 6, 9 (September 1997): 1-4.
4. Gooding, Sandra K. Smith. “Hospital Outshopping and Perceptions of Quality: Implications for Public Policy.” Journal of Public Policy and Marketing. 13 (Fall 1994): 271-280.
5. Gooding, Sandra K. Smith. “Quality, Sacrifice, and Value in Hospital Choice.” Journal of Health Care Marketing. 15 (Winter 1995): 24-31.
6. Gooding, Sandra K. Smith. “The Effect of Consumer Perceptions of Quality and Sacrifice on Hospital Choice: A Suburban vs. Urban Competitive Scenario. Journal of Hospital Marketing. (Fall 1996).
7. Berkowitz, E.N. and Flexner, W. “The Market for Health Services: Is There A Non-Traditional Consumer?” Journal of Health Care Marketing. 1 (Winter 1980-1981): 25-34.
8. Boscarino, J. and Steiber, S. R. “Hospital Shopping and Consumer Choice.” Journal of Health Care Marketing. 2 (Spring 1982): 15-23.
9. Kurz, R. S. and Wolinsky, F. D. “Who Picks the Hospital: Practitioner or Patient? Hospital and Health Services Administration. 30 (March/April 1985): 95-106.
10. Jensen, J. “Choosing a Hospital.” American Demographics. 9 (June 1987): 45-47.
11. Inguanzo, J. M. and Harju, M. “What Makes Consumers Select A Hospital?” Hospitals. (March 16, 1985): 90-94.
12. Lim, J. and Zallocco, R. “Determinant Attributes in Formulation of Attitudes Toward Four Health Care Systems.” Journal of Retailing. 61 (June 1988): 25-30.
13. Javalgi, Rajshekhar G., S. R. Rao, and Edward G. Thomas. “Choosing A Hospital: Analysis of Consumer Tradeoffs.” Journal of Health Care Marketing. 11 (March 1991): 12-22.
14. Dodds, William B. and Kent B. Monroe. “The Effect of Brand and Price Information on Subjective Product Evaluations.” Advances in Consumer Research, eds. Elizabeth C. Hirschmean, and Morris B. Holbrook, Provo, UT: Association for Consumer Research. 1985, 12, 85-90.
15. Zeithaml, Valarie A. “Consumer Perceptions of Price, Quality, and Value: A Means-Ends Model and Synthesis of Evidence.” Journal of Marketing. 52 (July 1988): 2-22.
16. Zeithaml, Valarie A. Defining and Relating Price, Perceived Quality, and Perceived Value. Report No. 87-101, Marketing Science Institute. Cambridge, MA. 1987.
17. Dodds, William B., Kent B. Monroe, and Dhruv Grewal. “Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations.” Journal of MarketingResearch. 28 (August 1991): 307-319.
18. Cronin, J. Joseph Jr. and Steven A. Taylor. “Measuring Service Quality: A Reexamination and Extension.” Journal of Marketing. 56 (July 1992): 55-68.
19. Chakraborty, Goutam, Gary Gaeth, and Richard Ettenson. “Understanding Consumers’ Preferences for Dental Services.” Journal of Health Care Marketing. 13 (Fall 1993): 115-133.
20. Alreck, Pamela L. and Settle, Robert B. The Survey Research Handbook. Burr Ridge, Illinois: Irwin Professional Publishing, 1995.
21. Bauer, Jeffrey C., An Overview of Health Care in Rural America: Problems, Promises, and Policy Perspectives. Washington, D.C.: The Public Policy Institute, American Association of Retired Persons, 1988.
22. HCIA. Profiles of U.S. Hospitals, HCIA, Inc. Baltimore, MD. 1995.