The heavy user of clothing: Theoretical and empirical perspectives

Journal of Fashion Marketing and Management

Volumn 3, Issue 4, 1999, Pages 337-345

  Goldsmith, R ^a   Moore, M A ^a   Beaudoin, P ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Fashion innovativeness; Heavy users; Purchase volume

Indexed keywords

CLOTHING INDUSTRY; CONSUMER RESEARCH; MARKETING; THEORETICAL ANALYSIS;

EID: 0033299918     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb022570     Document Type: Article

References (27)

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11. Know thy customer
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13. Market research that matters
14. How important to marketing strategy is the 'Heavy User'?