Value of services provided by pharmaceutical companies: Perceptions of physicians and pharmaceutical sales representatives

Health Marketing Quarterly

Volumn 17, Issue 1, 1999, Pages 23-31

  Gaedeke, Ralph M ^a   Tootelian, Dennis H ^a   Sanders, Eric E ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b Park Davis Pharmaceutical ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CONSULTATION; COST BENEFIT ANALYSIS; DRUG APPROVAL; DRUG INDUSTRY; DRUG INFORMATION; ECONOMICS; FINANCIAL MANAGEMENT; HEALTH PERSONNEL ATTITUDE; HUMAN; INFORMATION PROCESSING; PERSUASIVE COMMUNICATION; PHYSICIAN; PSYCHOLOGICAL ASPECT; STANDARD; STATISTICS; UNITED STATES;

ADVERTISING; ATTITUDE OF HEALTH PERSONNEL; CONSULTANTS; COST-BENEFIT ANALYSIS; DATA COLLECTION; DRUG APPROVAL; DRUG INDUSTRY; DRUG INFORMATION SERVICES; HUMANS; MARKETING OF HEALTH SERVICES; PERSUASIVE COMMUNICATION; PHYSICIANS; UNITED STATES;

EID: 0033286793     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v17n01_03     Document Type: Article

References (7)

1. Andaleeb, Syed Saad and Robert F. Tallman, “Physician Attitudes Toward Pharmaceutical Sales Representatives,” Health Care Management Review, Summer 1995, 68-76.
2. Andaleeb, Syed Saad and Robert F. Tallman, “Relationships of Physicians with Pharmaceutical Sales Representatives and Pharmaceutical Companies: An Exploratory Study,” Health Marketing Quarterly, Vol. 13(4) 1996, 79-89.
3. Barton, Laurence, “Ethics, Profits, and Patients: When Pharmaceutical Companies Sponsor Medical Meetings,” Journal of Hospital Marketing, 8, 1, 1993, 71.
4. Beardsley, Tim, “Blood Money?” Scientific American, August, 1993, 115-117.
5. Huston, P., “Doctors Want More Industry-Sponsored Meetings,” Medical Marketing and Media, March, 1993, 48-53.
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7. Westfall, John M., Jennifer McCabe and Richard A. Nicholas, “Personal Use of Drug Samples by Physicians and Office Staff,” The Journal Of The American Medical Association, 278, 2, (July 9, 1997), 141.