Decision making in personal selling: Testing the "K.I.S.S. principle"

Psychology and Marketing

Volumn 16, Issue 5, 1999, Pages 393-408

  Macintosh, Gerrard ^a   Gentry, James W ^b  

^a NORTH DAKOTA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033240244     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199908)16:5<393::AID-MAR2>3.0.CO;2-N     Document Type: Article

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