The influence of advertising frequency on attitude-behaviour consistency: A memory based analysis

Journal of Social Behavior and Personality

Volumn 14, Issue 4, 1999, Pages 547-568

  Berger, Ida E ^a  

^a RYERSON UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

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EID: 0033237521     PISSN: 08861641     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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